At Ivy Kids, we know communication is a key aspect of running a successful childcare business. The world today is much different than previous generations: we are constantly inundated with massive amounts of information that’s available right at our fingertips. And with childcare, it’s no different.
Communication has shifted to encompass more digital interaction. The onset of the pandemic certainly accelerated both the use of technology to communicate and the frequency of communications, as face-to-face interaction opportunities became limited. Fortunately, there are plenty of modern solutions and daycare ideas for franchisees to take advantage of to keep parents engaged.
Some 82% of births in 2016 were born to Millennial women, making up the vast majority of annual US births. Millennials are now the largest generation, accounting for 72 million members of the population. The Millennial generation has been immersed in technology from a young age, and as parents, they want to feel connected with their children when they’re not taking care of them. Strong digital communication and interaction are critical elements for them to consider when reviewing childcare options.
Parents need to be in the know. With new policies and procedures, closures, updates, and more information being updated at a much more frequent rate, child care centers can utilize various methods of technology to keep parents informed while ensuring the safety of their children.
Our Approach to Communication Keeps Parents Happy
With modern parents utilizing more technology to feel connected to what’s happening with their children, there are different strategies to employ to provide them with the necessary information. Parents want to be immersed in their child’s activities and progress, and increasing digital communication supports stronger connections by keeping parents engaged, involved, and happy. Continual correspondence that supports two-way, personalized communication is critical in building trust with parents and encourages better student retention rates.
One solution is utilizing a childcare management software (CCMS) platform to send updates to parents that they can access on their smartphones. Ivy Kids provides daily updates via the Procare Parent Engagement digital communication platform. Franchisees can use this as a unique selling feature for parents, as we provide daily reports showing what each child has done throughout the day.
Ivy Kids also features another in-demand service that parents love and can access: WatchMeGrow Internet cameras. Parents can instantly gain peace of mind as they are able to watch their children on our full-day monitoring system with private access. Safety and security are among our highest priorities at Ivy Kids, and we only use one of the best performing, user-friendly, and most secure video streaming systems.
Our Digital Interaction Advancements Provide More Opportunities for Parent Engagement
Ivy Kids schools are state-of-the-art facilities. We understand the importance of integrating easy-to-use technology for parents as well as providing extensive training for staff. Modern parents expect teachers to be tech savvy and able to provide a level of communication that keeps them informed and engaged.
We’re proud to go above and beyond to ensure parents of their children’s safety. Keeping children safe is our No. 1 priority, so we’ve adopted several interactive technologies that are built into every franchise location. We use auto-lock doors and gates, touchscreen monitors, and online tuition payment options to make the check-in, check-out, and payment processes more efficient and convenient for parents.
Other safety advancements we employ include requiring:
- Our staff is highly trained in CPR and first aid
- Management completes continual walkthroughs to ensure our schools stay safe and secure
- Critical procedures are in place for emergencies
Today’s technology advancements and digital communication are not only helpful in maintaining strong relationships with parents. They can also help Ivy Kids franchisees lower costs, streamline operations, and boost enrollment ratios. Our franchisees are set on a course with all the elements needed to keep their location running smoothly and keep parents engaged.
Contact us today to learn more about how Ivy Kids keeps parents engaged.
